The Genius Marketing of the Seattle Seahawks




The marketing of professional sports has reached new heights and the Seattle Seahawks are at the top of the pile.  Today I went down to my local store to see how much the “Conference Championship” T-Shirts would be going for– and I wasn’t surprised to see the $40 price tag for a t-shirt.  Free Market Capitalism at it’s finest.

This has been a long time coming for the Seattle sports fan.  It wasn’t more than a couple of years ago where everything seemed lost in the Seattle sports world.  The Sonics were a long lost cause, The Seahawks with Matt Hasselback was one disapointment from total collapse, the Mariners wallowing in their own self pity.  The most promising team award is split between the WNBA and the Sounders who routinely make it to the playoffs, only to get eliminated by the first round.

In reality, the Seahawks Championship shirts should have been handed out for free to any fan that has stood by the team for so many terrible seasons of purely mediocre sport– sport that was, for me, hard to follow for all those years.  For those of you who suffered through all of those seasons, I salute you.

But what is hard is watching this game through my sons eyes.  My thoughts on this started in the post celebration of last nights sweet victory over our media driven enemy, the San Francisco 49ers.  As we watched Richard Sherman “jaw” Crabtree, I watched my sons reaction to Sherman snarling nostrils and hatred– he was truly frightened.


The media blitz behind his comments also gave me pause.  All of the trolls of social media took to their computers and smart phones to give their two cents, mostly negative about what transpired.  Erin Andrews even took to defending Shermans actions when reports started to surface she was scared.

Its all theater of epic proportions with supporters shelling out billions to be recognized as part of the team.  The 12th Man is pure marketing genius, putting the fans on the field, giving them their own place not only helps energize the millionaires taking the field, but also fills the coffers with money so they can show their “support”.  It’s pure genius.

My son and I both have jerseys, my wife looks mighty fine in her tight fitting Russell Jersey– we are in!  We are a part of this huge celebration and our pocket books are open for all of it.

The big question is does this team represent the city of Seattle?  Does it really matter?  Do the antics of a sports team reflect on the city itself?  Seattle, being one of the prettiest cities in the country has wanted its place in sports history for some time– one has to wonder what we lose in order to achieve it?

Pro Football doesn’t have the kind of people we used to look up to, but over the years the players are either thugs or Jesus freaks.  Up until last week, I applauded Russell Wilson’s message:

But after seeing that, I have pretty much lost hope.  These sports icons don’t share my beliefs or my morals.  Then again, neither does Pete Rose or Lance Armstrong, but I still love baseball and cycling. I know people will find nothing wrong with Russells message, especially if you are a “Christian”.  I, however, always take issue with any message, be it social or commercial, when delivered by a sports star in particular.  Your relationship with religion should be a personal journey and signing the lords praises while also hauking Sports Wear sends a mixed message.  On one end you have Wilson and on the other you have Marshawn Lynch with Beacon Plumbing.  The marketing of the Seahawks reaches its arms long and wide.

in the end, does any of it really matter?  I guess time will tell– but the time will come soon enough when my son begins to comprehend more and begins to ask questions about these “stars”.  I am sure by then the marketing will be even more aggressive and personal and that much harder to defend against.

The Christmas Story

Issac and Elliott Elliott:

Your second Christmas this year was a lot of fun!!! For being just two years old, you got to see Santa three times– once with Nana, another time with your cousins and a third time with Mom and Dad!  This picture was taken just after we saw Santa on the Santa Train in Elbe, Washington.  We decided to go with Joe, Kristin, Issac and Gabe and Nana and Grandpa on the steam trains and Santa was there– it was a lot of fun.

A tale of two santas

Here you are with the same Santa, when you were one and just starting to walk and here you are at two, standing tall and proud with Santa– such a cool picture I always look at and just can’t help but smile how adorable you look– so happy and such a big boy.

I am still working on the video of Christmas morning– which will get posted soon enough.  On Christmas Eve, you woke up about 12:30 in the night and wanted to know if Santa had come yet– you made me get you out of the crib so we could check and see if we could see him– and I think we saw a light in the sky above the house– I couldn’t believe it myself, but I knew he was getting close.  This just excited you even more and you called for mom to come up to your room and when she did, she said that a red light filled the room– which has never happened– I am sure now that was Rudolfs red nose checking to make sure everyone was asleep.  You quickly went to bed once you figured that out– pretty cool stuff.

The next morning, you slept until after 8am– I think that will be the last Christmas your mom and I get to sleep in that late!

As we took you downstairs, we saw your face just light up– It’s Christmas!  You kept saying Woo-Woo while you liked at all the presents, wrapped under the tree for you.

The coolest part is you opened each one individually and looked at each gift before moving on to the next one– such a cool thing.  You saved the biggest gift for last– a big set of Duplo blocks!  In the end it was a lot of fun to watch you dig through the Duplo and play with all of your new trains and take over more of the house !!!! ;P

We also had a couple of visitors come from Germany to spend the time with us!  Markus and Tonia!  They had such a nice time hanging out with you and watching you play and here they are trying some hot buttered rum:

Marcus N Tonia

I will be adding the video and additional picture later, but I wanted to get something up while I had a couple of minutes to spare.  We are having so much fun with you right now– it was such a nice Christmas.